YouTube is the most famous video sharing platform in the world. It has become the second largest search engine online after Google. If you are planning to become a content creator on YouTube, it is important that you have a very viable content strategy planned beforehand.
Let’s have a look at some of the tips that might help you formulate an effective YouTube content strategy:
1. Choose Your Content Niche Beforehand
Making a video that goes viral doesn’t necessarily have to involve cats talking like humans or pulling off an extreme prank on unaware public. Video viewers might watch a variety of YouTube videos to just relax or to research or to even learn something useful. So, choose a niche that you may be good at. It could be anything. It could be giving out movie reviews, restaurant reviews, gadget reviews, how to make best from waste, DIY hacks, make up tutorials, tips to memorize things or even guitar lessons. Viewers should find your video entertaining as well as informative. Content is the king these days and it is wise to develop your YouTube content strategy by selecting the niche you are good at and can eventually flourish at. It is also important to make the videos relevant and interactive by keeping the viewers in mind and state reasons as to why they should watch your video and how it can help them. For example: If I am creating a video whose title is “Learn A B C D”, the last thing I should do is use difficult English words in the narrative. It is very likely that the 5-8years old kids might not be able to grasp such language.
2. Build a Timeline for Content Publishing
It is not possible to have an effective strategy if you do not chart out the frequency of video uploads with the relevant content. Don’t be demotivated if your first, second or even the first fifteen videos have a lesser viewer count than your expectation. It is important to not lose hope and consistently upload videos on your channel. Popular brands and channels have a frequency of posting videos every second day or third day. It is important to have a timeline of at least 3 months mapped out which chalks out what kind of video will be published and when. You can keep several occasions or festivals in mind and make videos accordingly if you plan well in advance. For example: If I am posting videos about “Save Environment” and motivating people to take necessary actions accordingly, it will be quite an irony if I don’t mention “World Environment Day” in any video on my channel. Hence a pre-planned timeline will work well, with certain modifications according to audience reactions.
3. Search Optimization is Essential
Don’t forget that there might be several content creators posting a video on the same topic as you are or they might have already posted one on the same topic. In such a scenario, how can you get your video rank higher in the search results? The answer to this question is, by performing search optimization. There are several ways in which you can optimize your videos to rank higher in the search results of the user. • Include an important keyword in the title of your video. • Draft and post a detailed and well explained description for your video. • Use relevant tags for your video according to the content. • Customize your thumbnail so that it looks relevant to your video’s content.
4. Focus on Community Building
It is the age of interaction. Just posting videos at regular intervals will not help your YouTube content strategy. It will not help your YouTube family grow. It is important to interact with your followers, urge them to like, share and subscribe to your channel. Make interactive videos which urge the user to think and be responsive instead of just listening and skipping ahead. Interact with the audience by replying to their comments and giving them helpful insights. This will build a very loyal and highly engaged audience. For Example: If I am posting a makeup tutorial video. The viewers might have a question regarding which brand I used as the eye liner or what is my daily face routine. By replying to their questions with relevant answers, they feel important and connected to you.
5. Establish Your Brand Through Videos
There are several options available on YouTube which help you endorse a particular video of yours through another video of yours. You can create a card and display it on your own video. This card includes the link of a related video or a featured product from your own channel. You can use this card towards the end of a particular video so that the audience stays engaged with your channel instead of choosing another channel’s video even after they are done seeing your video. Use the end screen of your video to familiarize your brand by placing your logo or animation along with the sound or song that reflects your channel’s content theme. Use similar colors in your logo, fonts and credits so that audience relates to you even more. This will help in creating and growing your brand identity.
These were a few tips that can help you create an effective content strategy for YouTube. However, there are many minute details involved in this process and it can often be time consuming as well. You might have less or no time to create such detailed content. In such cases, it is best to hire a YouTube content agency which can assist you in building content as well as market it efficiently. With their expertise and approach, you will be at the forefront of content creation.