How To Develop an Effective YouTube Content Strategy

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YouTube is the most famous video sharing platform in the world. It has become the second largest search engine online after Google. If you are planning to become a content creator on YouTube, it is important that you have a very viable content strategy planned beforehand.
Let’s have a look at some of the tips that might help you formulate an effective YouTube content strategy:

1. Choose Your Content Niche Beforehand

Making a video that goes viral doesn’t necessarily have to involve cats talking like humans or pulling off an extreme prank on unaware public. Video viewers might watch a variety of YouTube videos to just relax or to research or to even learn something useful. So, choose a niche that you may be good at. It could be anything. It could be giving out movie reviews, restaurant reviews, gadget reviews, how to make best from waste, DIY hacks, make up tutorials, tips to memorize things or even guitar lessons. Viewers should find your video entertaining as well as informative. Content is the king these days and it is wise to develop your YouTube content strategy by selecting the niche you are good at and can eventually flourish at. It is also important to make the videos relevant and interactive by keeping the viewers in mind and state reasons as to why they should watch your video and how it can help them. For example: If I am creating a video whose title is “Learn A B C D”, the last thing I should do is use difficult English words in the narrative. It is very likely that the 5-8years old kids might not be able to grasp such language.

2. Build a Timeline for Content Publishing

It is not possible to have an effective strategy if you do not chart out the frequency of video uploads with the relevant content. Don’t be demotivated if your first, second or even the first fifteen videos have a lesser viewer count than your expectation. It is important to not lose hope and consistently upload videos on your channel. Popular brands and channels have a frequency of posting videos every second day or third day. It is important to have a timeline of at least 3 months mapped out which chalks out what kind of video will be published and when. You can keep several occasions or festivals in mind and make videos accordingly if you plan well in advance. For example: If I am posting videos about “Save Environment” and motivating people to take necessary actions accordingly, it will be quite an irony if I don’t mention “World Environment Day” in any video on my channel. Hence a pre-planned timeline will work well, with certain modifications according to audience reactions.

3. Search Optimization is Essential

Don’t forget that there might be several content creators posting a video on the same topic as you are or they might have already posted one on the same topic. In such a scenario, how can you get your video rank higher in the search results? The answer to this question is, by performing search optimization. There are several ways in which you can optimize your videos to rank higher in the search results of the user. • Include an important keyword in the title of your video. • Draft and post a detailed and well explained description for your video. • Use relevant tags for your video according to the content. • Customize your thumbnail so that it looks relevant to your video’s content.

4. Focus on Community Building

It is the age of interaction. Just posting videos at regular intervals will not help your YouTube content strategy. It will not help your YouTube family grow. It is important to interact with your followers, urge them to like, share and subscribe to your channel. Make interactive videos which urge the user to think and be responsive instead of just listening and skipping ahead. Interact with the audience by replying to their comments and giving them helpful insights. This will build a very loyal and highly engaged audience. For Example: If I am posting a makeup tutorial video. The viewers might have a question regarding which brand I used as the eye liner or what is my daily face routine. By replying to their questions with relevant answers, they feel important and connected to you.

5. Establish Your Brand Through Videos

There are several options available on YouTube which help you endorse a particular video of yours through another video of yours. You can create a card and display it on your own video. This card includes the link of a related video or a featured product from your own channel. You can use this card towards the end of a particular video so that the audience stays engaged with your channel instead of choosing another channel’s video even after they are done seeing your video. Use the end screen of your video to familiarize your brand by placing your logo or animation along with the sound or song that reflects your channel’s content theme. Use similar colors in your logo, fonts and credits so that audience relates to you even more. This will help in creating and growing your brand identity.

These were a few tips that can help you create an effective content strategy for YouTube. However, there are many minute details involved in this process and it can often be time consuming as well. You might have less or no time to create such detailed content. In such cases, it is best to hire a YouTube content agency which can assist you in building content as well as market it efficiently. With their expertise and approach, you will be at the forefront of content creation.

4 Tips to Starting an Advertising Business Internet Marketing Company

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Internet marketing continues to increase in number and sales as more and more businesses realize the power of the Internet. It is incredibly easy to market over the Internet, and can be relatively cheap. This simple and cheap resource has the power to convert thousands of people to customers and clients.
Your #1 Trusted Source for Affiliate Marketing Training and Traffic Generation

There are plenty of businesses that are looking for help with their own Internet marketing. Those who are looking to get into this market may want to start their own advertising businesses Internet marketing company. Your ability to work the Internet marketing market may provide you with a profitable and popular business.

There are multiple tips and tricks that will help you to get the most out of your business. These four tips will help you to start the perfect Internet marketing company, providing companies with the marketing that they need to succeed.

Research Internet Marketing

If you are thinking about starting your own company you need to understand everything that there is to know about Internet marketing. You need to work to understand the different tactics at your disposal, and how to use them effectively and efficiently. You need to know how to connect to consumers, and how to actually reach those consumers. The more research that you complete on Internet marketing the more successful your company will be.

Know your Competition

There will be plenty of competition for you to go up against as you start your own Internet marketing company. You need to work to understand as much about this competition as possible. Understand the tactics that they offer, the prices that they charge, and the work that they complete. You need to stay one step ahead of the competition to be able to catch the attention and interest of possible consumers.

Brand your Company

It is incredibly important for you to brand your company. You want to have a specific image and tone that you project to possible clients and consumers. Take the time to brand yourself, thinking about your name, logo, and style. Strong brands give off a confident look and feel, helping to make clients feel more secure about your services.

Price your Services Reasonably

While you want to make money, you also want to attract business. Price your services competitively to get clients interested in your business. You need to do some research to make sure that you are charging the right amount of money for your various marketing services.

It is important to consider all of your options when starting an advertising business Internet marketing company. You want to know exactly what you are getting into, and what your competition has to offer. You then need to work on your brand and your pricing to see the success that you crave. Follow these tips to get the best start possible for your Internet marketing company.

3 eCommerce Challenges & Solutions for Tough Times

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How to Start Selling Online More Effectively
To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis.

There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves online.

Distributel, a company that buys wholesale access to Rogers Communications Inc.’s internet backbone, has seen a traffic increase of about 50%, according to this article.

But an increase in internet usage doesn’t necessarily translate into increased sales for your small business.

Many consumers are hesitant to buy, either because they aren’t sure when they’ll be able to use the service you sell, or because they’ve been laid off or have had their hours reduced.

That’s why I’m sharing 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

The Challenge: Making Your (eCommerce) Business Essential Many entrepreneurs are panicking because they don’t have a traditional eCommerce business model, or an eCommerce website.

And, many worry they don’t have an “essential” enough product or service to offer online, like grocery stores do. (According to Apptopia, downloads of Instacart, the Walmart Grocery app and Shipt have increased 218%, 160%, and 124% compared with a year ago.)

Okay, so chances are you don’t sell groceries. But you can still be essential to your customers.

Are there certain products or services you can focus on that will better serve your target audience? For example:

? If you have a clothing store: fabric face masks, casual outfits for working from home ? If you offer financial, life, or other counseling services: 30- or 60-minute mental health sessions; many people are feeling lonely and isolated because of COVID-19 ? If you sell entertainment-related items: create short videos highlighting games, crafts, or puzzles that will be fun for bored kids or adults

While it’s not possible for every small business to pivot this way, the reality is that if you don’t adjust to this “new normal” as much as possible, your small business will suffer.

Changing your marketing strategy can be tough, but it’s amazing how a bit of creative thinking can transform your situation and increase your web presence.

The Challenge: More Customer Questions & Complaints While having a phone number on your website and in your Google My Business results may have been enough pre-pandemic, your customers need your support now more than ever.

More people online means an increased number of questions, comments and complaints could be coming your way.

I’m sure you’ve been incredibly frustrated at one point after being put on hold for ages, or not getting an email back when you inquired about something. Don’t let your customers have a similar experience on your website.

If you don’t have the capacity to manage customer service, consider implementing a chatbot to increase your web presence. A chatbot allows business owners to provide responses and solutions—and even generate leads and sales—24/7 through automated customer service live chat.

According to IBM, up to 80% of routine customer service questions could be answered by a chatbot. While not every query can be tackled by a chatbot, it could take on the easier, yet still time-consuming, questions your customers might have. Learn more about chatbots here.

The Challenge: Website Tech Issues Let’s say you already have an eCommerce site for your small business. If you have a broken link, 404 page or slow loading times, your visitors will go elsewhere. (This is true all the time, not just during COVID-19).

Even a clever 404 page can’t save you from losing visitors (and potentially sales).

Also, you’re not going to build trust among your audience with a poor user experience. Nobody is going to enter their contact or credit card info if they don’t trust your website.

Not to mention, an unkempt website is a target for hackers.

Remember: You’re not only responsible for protecting your own data, but also for your visitors’. Security requirements are always changing, and no small or large business is safe.

That’s why it’s essential to monitor for glitches, update your software and back up your site regularly for an optimal user experience.

Now, what if you have to start selling online in response to COVID-19? While there are sites out there that let you start an eCommerce website yourself, remember that your website is your number one marketing tool.

From calls to action to the font type and images on your pages, how you present your small business to the world makes a big difference to how you’re perceived.

Also, you’re not going to have the same customization options if you go the DIY route.

A professional web development company will understand not only the technical aspects of the build, but also the best ways to get your message across to your target audience.

READ: 17 Strategic Business Pivots to Make in the Time of COVID-19, on our website. Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business.

For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the bills that keep coming, your income and family obligations.

But rather than let worries overwhelm them, smart small business owners can use this opportunity to plan and prepare for future growth and success. We’ve created a COVID-19 checklist to help you make the most of this uncertain time.

Whether you have to start an eCommerce website from scratch or adjust your existing marketing strategy to increase your web presence, now is not the time to sit back and wait for the pandemic to blow over.

Right now, your target audience is “living” online, so you’re going to have to tackle eCommerce business challenges as quickly and smoothly as possible. Be proactive, pivot your marketing strategy, and learn from this journey!

To Your Business Success Susan

Build Better Brand Association with Brand Merchandises

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The civilization has evolved and with the process of evolution; the humans have lost touch with the heart and have become mind centered. To succeed in this competitive ecosystem, you have to influence the minds because touching hearts does not make business sense as far as revenue generation is concerned. If you look at human behavior and endeavors, you would realize that human operates more from the mind and less from the heart, in fact, human acts from accumulated memory called “knowledge”.
And as a brand, you have to strategize your brand communication tactfully to attract, influence and remain active in your consumer’s mind because each moment brands are flooding your consumer’s mind with brand messages and amidst that chaotic frenzy retaining the frontier of being the top of the mind brand needs serious marketing communication tactics. And it requires you to create a close brand association with your consumer’s life.

So, how are you going to develop that association? Of course, through insightful 360-degree marketing communication that includes digital marketing, Television ads, print media, OOH (out of home) platform, events and brand merchandising. In fact, brand merchandising such as messages imprinted on caps, t-shirts, and cups are the great ways of remaining connected with consumer’s life thereby initiating a close association with your customer’s daily life.

But you need to craft those merchandises carefully with the proper message, quality materials with a superlative screen printing company that could accentuate the visibility of the brand presentation. And you can’t take chances with the quality of the merchandise because if the sophistication of the materials deteriorates quickly, then it will impact your customer negatively that means you have to produce the highest quality brand collaterals to maintain the value aspect of your brand.

And you have to work with an expert printing company that specializes in this particular segment. Apparently, color accuracy plays a vital role in brand printing solution because the color scheme of your brand determines the brand essence and ideology appropriately. More importantly, the right color combination and logos act as mnemonics that means the customer remember you by the color and style of the logo your brand carries because human’s memory works with symbols.

Therefore, the need for superlative TSHIRT printing Dubai increase substantially; perhaps becomes imperative. So, choose the printing company wisely. And before you assign them the job, make sure that you verify the quality of the artwork, ask them to print a sample first for you to know the quality of the print. Because your brand campaign plays the key role in your success, you should remain critical at every step.

Undoubtedly, brand merchandising is the best way to stay connected with your consumer’s life. In fact, you can extend the branding to the supply chain by providing brand merchandises to dealers and distributors to increase brand visibility, frequency and reach. In fact, this is the effective way of increasing brand equity as the merchandises can travel, live, and stay with your customers. Hence, determine the best materials and better print solution to yield superlative results.